Google stock: Alphabet set to lose $70 billion on Q1 ad sales, traffic

Alphabet's stock slid by almost 8% in pre-market trading, slashing the market cap of Google's parent company by about $70 billion to $831 billion.Alphabet reported a 17% rise in first-quarter revenue, its slowest sales growth in three years.Earnings per share of $11.90 bested consensus forecasts, excluding a €1.5 billion fine ($1.7 billion) by European competition regulators.Growth in Google's advertising sales and paid clicks slowed, and cost-per-click fell 19%.George Salmon, an equity analyst at Hargreaves Lansdown, said it's “a nasty combination of growth in traffic to Google ads slowing and lower revenue per click from those ads that's upset the market.”Watch Alphabet trade live.Shares in Alphabet look set to plunge about 8% in pre-market trading, which would slash the market cap of Google's parent company by about $70 billion to $831 billion, as investors lashed out after a mixed first-quarter earnings report.Alphabet — which also owns YouTube, Waymo and DeepMind — reported a 17% rise in revenue to $36.34 billion, its slowest sales growth in three years. However, earnings per share climbed to $11.90 versus consensus forecasts of $10.53, excluding a €1.5 billion fine ($1.7 billion) by European competition regulators.“The market may be punishing Alphabet just a little harshly when you consider the impact of FX headwinds in these numbers,” said Neil Wilson, chief market analyst for Markets.com.Google's advertising revenue rose by 15% to $30.72 billion, a sharp slowdown from 24% growth a year ago, according to its earnings report for the first quarter of 2018. Paid clicks rose 39%, a significant decrease from 59% year-on-year growth in the first quarter of 2018. Cost-per-click also fell 19%, after sliding 19% in the same period of 2018.“Another EU fine won't have washed well with investors, but in reality it's not the check on its way to Brussels that's causing the shares to drop,” said George Salmon, an equity analyst at Hargreaves Lansdown.“Instead, it's a nasty combination of growth in traffic to Google ads slowing and lower revenue per click from those ads that's upset the market.”Mounting losses at Google's famous “moonshots” won't have helped matters. Sales in Alphabet's “Other Bets” segment rose 13% to $170 million, but the division's operating loss widened by 52% to $868 million.

Alphabet的股价在盘前交易中下跌了近8％，大幅削减了谷歌母公司的市值约700亿美元至8310亿美元.Alphabet报告第一季度收入增长17％，销量最低三年内增长。每股11.90美元的收益超出了市场预期，不包括欧洲竞争监管机构的15亿欧元罚款（17亿美元）。谷歌广告销售和付费点击的增长放缓，每次点击成本下降了19％。乔治Hargreaves Lansdown的股票分析师Salmon表示，这是“谷歌广告流量增长放缓以及那些令市场感到不安的广告每次点击收入减少的一个令人讨厌的组合。”观看字母表的交易活动。字母表中的字母看起来会暴跌由于投资者在第一季度收益报告不一致后投资者猛烈抨击，因此市场前交易中8％将使谷歌母公司的市值减少约700亿美元至831亿美元.Alphabet - 同时拥有YouTube，Waymo和DeepMind - 代表收入增长17％至363.4亿美元，是三年来最慢的销售增长。然而，每股收益攀升至11.90美元，而市场预期为10.53美元，不包括欧洲竞争监管机构的15亿欧元罚款（17亿美元）。当您考虑外汇逆风对这些因素的影响时，市场可能会严厉惩罚Alphabet。 Markets.com的首席市场分析师Neil Wilson表示。根据2018年第一季度的收益报告，谷歌的广告收入增长了15％，达到307.2亿美元，比一年前的24％大幅放缓。点击量增长39％，与2018年第一季度同比增长59％相比大幅下降。在2018年同期下滑19％后，每次点击成本也下降了19％。 Hargreaves Lansdown的股票分析师乔治·萨蒙（George Salmon）表示，与投资者的关系并不好，但实际上并不是前往布鲁塞尔的检查导致股价下跌，而是流量增长的恶劣组合。去谷歌广告放缓并降低了那些令市场感到不安的广告的每次点击收入。“谷歌着名的”moonshots“的损失将无济于事.Columb's的”其他投注部门的销售额增长13％，达到1.7亿美元，但该部门正在运营损失扩大52％至8.68亿美元。