17 brands millennials loved that 'kids these days' avoid

Millennials loved Ralph Lauren, Abercrombie, Hollister, and other preppy garb. They also spent a lot of time on Facebook.

Gen Zs tend to wear fast fashion and athleisure. They've dumped Facebook for Snapchat and Instagram.

Read on to see the 17 brands millennials loved as teens that haven't captured today's youth.

When hitting the mall, millennials leaned towards preppy brands like Abercrombie and Ralph Lauren.

But today's teens are all about streetwear, athleisure, and fast fashion — Nike, Adidas, and Forever 21 dominate the Gen Z shopping cart.

Using insights from asset management firm Piper Jaffray's semi-annual Taking Stock With Teens survey and Bobby Calise, VP of brand tracking at the youth insights firm Ypulse, Business Insider curated a list of 17 companies that millennials adored as teens — but that today's kids tend to avoid.

Here are the 17 brands, which include footwear, apparel, technology, and beverages: