EBSI Direct

Overview

EBSI Direct, headquartered in Hong Kong with presence in Macau and Mainland China, operates without specific regulatory oversight. It offers a wide array of financial services including trading in HK and US shares, securities margin trading, mutual funds, HK Shares IPOs, futures contracts, stock options, warrants, bonds, foreign exchange services, and exchange-traded funds (ETFs). The trading platform utilized is the EMO! mobile app, providing users with convenient access to their accounts. Customer support is available through various channels including phone hotlines, fax, email support, an Anti-Fraud Helpline, and a dedicated system for handling complaints, ensuring comprehensive assistance for clients.

Regulation

EBSI Direct operates without a valid regulation framework, which raises concerns about its legitimacy and accountability. The absence of regulatory oversight can leave consumers vulnerable to potential risks and abuses within the financial sector. It's imperative for authorities to address this gap to ensure the protection of investors and maintain the integrity of the financial system.

Pros and Cons

EBSI Direct offers a comprehensive suite of financial products and services, providing investors with diverse opportunities to engage in trading and investment. However, the absence of valid regulatory oversight poses a significant concern regarding accountability and investor protection. While the platform provides robust customer support and facilitates various trading activities, potential clients should carefully consider the regulatory implications before engaging with EBSI Direct.

Services and Products

EBSI Direct offers a comprehensive range of financial products and services tailored to meet the diverse needs of investors:

1. HK Shares: EBSI Direct facilitates trading in a wide range of stocks listed on the Hong Kong Stock Exchange, allowing investors to buy and sell shares of companies listed in the Hong Kong market.

2. US Shares: Investors can access a diverse selection of stocks listed on major US stock exchanges such as the New York Stock Exchange (NYSE) and NASDAQ, enabling them to trade in American companies across various sectors.

3. Securities Margin Trading: EBSI Direct provides the option for investors to engage in margin trading, allowing them to trade securities using funds borrowed from the brokerage, thus potentially amplifying their buying power and potential returns.

4. Mutual Funds: EBSI Direct offers a variety of mutual funds managed by professional fund managers. These funds pool money from multiple investors to invest in a diversified portfolio of stocks, bonds, or other securities, catering to different risk profiles and investment objectives.

5. HK Shares IPO: Investors can participate in initial public offerings (IPOs) of companies listed on the Hong Kong Stock Exchange, providing an opportunity to invest in newly listed companies at their inception.

6. Futures Contracts: EBSI Direct allows investors to trade futures contracts, which are agreements to buy or sell a specified asset (such as commodities, currencies, or stock indexes) at a predetermined price on a specified future date.

7. Stock Options: Investors can trade stock options, which are contracts that grant the holder the right, but not the obligation, to buy (call option) or sell (put option) a specific stock at a predetermined price within a specified time frame.

8. Warrants: EBSI Direct offers warrants, which are financial instruments that give the holder the right to buy or sell an underlying security (such as stocks) at a specific price before a specified expiration date.

9. Bonds: Investors can access a variety of bonds through EBSI Direct, including government bonds, corporate bonds, and municipal bonds, providing opportunities for fixed-income investments with different risk profiles and yields.

10. Foreign Exchange Services: EBSI Direct provides foreign exchange (forex) trading services, allowing investors to trade currencies in the global forex market, enabling speculation on currency exchange rate movements.

11. Exchange Traded Funds (ETFs): Investors can trade ETFs, which are investment funds that are traded on stock exchanges like individual stocks. ETFs typically hold assets such as stocks, bonds, commodities, or currencies, providing investors with diversified exposure to various asset classes or market sectors.

Fees

How to open an account？

Opening an account with EBSI Direct follows a structured three-step process designed for simplicity and convenience:

1. Pre-registration: Begin by completing a pre-registration form, providing essential personal and contact details. Notably, individuals residing in Mainland China holding CNID are not eligible for registration at this time.

2. Download eMO! mobile app: After pre-registration, proceed to download the eMO! mobile app from designated platforms such as the Google Play Store or Apple App Store. The eMO! app serves as the central platform for managing accounts and accessing EBSI Direct's services.

3. Complete account opening on eMO! app: Launch the eMO! app and follow the on-screen instructions to finalize your account opening process. This typically involves verifying your identity, submitting any necessary documents, and agreeing to the terms and conditions outlined by EBSI Direct.

By adhering to this organized three-step procedure, users can efficiently open an account with EBSI Direct and gain access to its comprehensive suite of financial products and services.

Customer Support

EBSI Direct provides comprehensive customer support services to assist clients with their inquiries, transactions, and concerns. Here's an overview of their customer support channels and services:

Contact Channels:

• Clients can reach customer support via phone hotlines:

Hong Kong: +852 2822 5001

Macau: +853 6262 5028

Mainland China: +86 40011 95525

• Operating hours: Monday to Friday, 8:00 am - 10:00 pm; Saturday, 9:00 am - 6:00 pm.

Specialized Support:

• Dedicated hotlines are available for specific trading products like HK Shares, Futures, and Stock Options.

Additional Support:

• Clients can also contact via fax at +852 3920 2082 or email at enquiry@ebshkdirect.com.

Report Fraud:

• Suspected fraudulent activity can be reported to the Anti-Fraud Helpline at +852 3920 2980.

Complaints Handling:

• Complaints can be emailed to complaintofficer@ebshk.com.

• EBSI Direct aims to acknowledge complaints within seven business days and provide a final response within two months.

EBSI Direct prioritizes client support, offering various channels for assistance and ensuring timely responses to inquiries, reports, and complaints.

Conclusion

In conclusion, while EBSI Direct offers a comprehensive range of financial products and services catering to diverse investment needs, it's essential to note the absence of valid regulatory oversight. This regulatory gap raises concerns about accountability and investor protection. However, EBSI Direct strives to provide efficient customer support through various channels, ensuring timely assistance and addressing client concerns. Clients are encouraged to exercise caution and seek clarification on regulatory matters while leveraging the platform's offerings.

FAQs

Q1: Can residents of Mainland China open an account with EBSI Direct？

A1: No, residents of Mainland China holding CNID are not eligible for registration at this time.

Q2: What are the operating hours for EBSI Direct's customer support？

A2: Customer support is available Monday to Friday from 8:00 am to 10:00 pm and Saturday from 9:00 am to 6:00 pm.

Q3: How can I report suspected fraudulent activity with EBSI Direct？

A3: Suspected fraudulent activity can be reported to the Anti-Fraud Helpline at +852 3920 2980.

Q4: What are the contact options for specialized support regarding specific trading products？

A4: Dedicated hotlines are available for HK Shares, Futures, and Stock Options trading products.

Q5: How long does EBSI Direct aim to respond to client complaints？

A5: EBSI Direct aims to acknowledge complaints within seven business days and provide a final response within two months.

Risk Warning

Online trading carries substantial risk, potentially leading to the total loss of invested funds. It may not be appropriate for all traders or investors. It's crucial to fully comprehend the associated risks before engaging in trading activities. Additionally, the content of this review is subject to change, reflecting updates in the company's services and policies. The review's creation date is also relevant, as information could have become outdated. Readers should confirm the latest information with the company prior to making any investment decisions. The responsibility for utilizing the information provided herein lies exclusively with the reader.