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Abstract:Leading FX broker Axi secures a major sponsorship deal with Spanish football club, Girona FC, expanding their presence in the Latin American market. This partnership offers Axi significant marketing benefits, and fans exclusive promotions and experiences. The move bolsters Axi's sports partnerships, following recent collaborations in Brazil and with Manchester City.
In a major development in the world of football and finance, leading FX broker Axi has solidified a strategic sponsorship deal with the Spanish football heavyweight, Girona FC. This agreement marks Girona FC's debut in establishing a regional partner in the burgeoning Latin American market.
With this landmark agreement, Axis will enjoy a plethora of marketing advantages including, but not limited to, significant exposure on Girona FC's jerseys, distinct stadium signage, and a vibrant presence across various social media platforms.
Furthermore, as Girona FC's regional ally in Latin America, Axis is set to roll out numerous promotional activities and fan-centric initiatives in the continent. Axis patrons and dedicated Girona FC supporters in Latin America can look forward to exclusive events, bespoke promotions, and once-in-a-lifetime experiences crafted especially for them.
For the 2022/23 season, Girona FC's coffers swelled with sponsorship revenue to the tune of $2.3 million. Showcasing their expansive reach and appeal, the club has welcomed 11 distinct brands. Among their most significant sponsors are recognizable names such as Gosbi, Puma, Costa Brava Girona Tourist Board, Estrella Damm, and Viajes el Corte, together constituting 70% of the club's total revenue.
Hannah Hill, Axis Head of Brand and Sponsorship, exuberantly stated, “Football and trading, two titanic forces, are coming together in this remarkable partnership. It epitomizes a mutual vision, collective passion, and an unwavering pursuit of excellence. Our primary objective is to provide unparalleled advantages to our traders and clients, and this alliance aims to augment our footprint in the pivotal LATAM region.”
Echoing her sentiments, Delfí Geli, President of Girona FC, shared, “Our collaboration with Axi, a global brokerage stalwart, signals the onset of a promising journey. With Axi's 15-year rich legacy of innovation and trustworthiness, we are enthusiastic about co-scripting new success stories.”
This Girona FC sponsorship follows hot on the heels of Axi's recent collaboration with Bahia, a fan-favorite soccer club in Brazil. The upcoming season will see the Australian broker emblazoned on the club's jerseys and more.
These sponsorships are pivotal in Axi's expansive strategy in Brazil, leveraging the nation's soccer frenzy. Brazil, with its vast populace, presents a golden opportunity for such a synergy.
Adding another feather to its cap, Axi reaffirmed its sponsorship with football behemoth Manchester City, widening its association to include Manchester City's women's squad. This renewed commitment traces back to Axi's (formerly AxiTrader) 2020 association as Manchester City's 'Official Online Trading Partner'.
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